Venture Sailing - worldwide sailing holidays
With no budget to launch the new brand ‘Venture’ it was down to excellent PR and 3rd party promotions. During discussions with IPC media about editorial opportunities, Persuasion was offered the opportunity for Venture to feature in YBW.com’s 10th anniversary celebrations that included a major relaunch of the YBW web site. YBW.com is the leading online sailing portal for all things nautical - a perfect partner for Venture!
YBW.com needed a knockout package of prizes from leading nautical brands. Along with top prizes from Regal Sports Boats, Gill and Raymarine, Venture offered a holiday aboard it’s flagship yacht - a luxury 50ft Beneteau. The total package of prizes was worth in excess of £40,000. In return, Venture would be featured in every YBW.com competition advertisement in every IPC sailing magazine over a 4 month period. Also each magazine’s online newsletter would feature the competition with links to Venture’s web site. The exposure totaled 560,000 online readers and 900k print readers.
At both the 2007 Southampton & 2008 London Boat Shows YBW.com heavily promoted the competition. Over 60,000 sailing/boating enthusiasts entered the competition which resulted in a database of over 10,000 contact details for Venture.
Other major sailing publications carried editorial features on Venture Sailing some of which resulted directly in bookings.
Simon Laurens - One of the UK’s top Paralympic dressage riders
Inspite of suffering with Multiple Sclerosis, Simon Laurens has risen rapidly through the ranks to become one of the UK’s top paralympic dressage riders. In September 2008 Simon achieved the pinacle of his career so far by representing Great Britain at the Paralympics in Beijing. He achieved more than his wildest dreams by winning both Gold and Silver Medals
Simon’s brief to Persuasion’s is simply to raise his profile and that of paradressage.
As well as designing an informative new web site for Simon. www.simonlaurens.co.uk Persuasion has also created a powerful powerpoint presentation titled ‘Quest for Gold’ which includes video and photography and is used by Simon at his many presentations. Persuasion has also organized several major presentations for Simon including an event in his home country of Jersey where Simon is considered a local hero
Persuasion’s contacts with equestrian publications, TV, radio and regional press have resulted in many many features & interviews with Simon. See some of Simon’s many press cutting on his web site. Simon Laurens is a real character with an amazing sense of humour and an inspiration to us all.
